Virgin Media

There once was a time when all we did was play. But as we all grow older, the serious side of life can take over and we make less time for play. But all work and no play can make us all very dull.

Virgin Media is here to help us prioritise play and remind us all of its true value. Our nationwide, through the line campaign brings this idea to life by showing a series of toy figurines breaking free from their packaging to have some fun in a closed department store at night time. But these aren’t your typical action figure type toys. There’s the Financial Advisor, the IT Technician, the Call Centre Operator. These toys represent all of us who’ve become trapped in the everyday grind. We watch as they use a combination of tech and toys to find their play. It’s Playtime.