Virgin Media

Pick up the Pace

Hip hop is the fastest growing music genre in Ireland. So to promote Ireland's fastest internet speeds, 1Gig broadband, Virgin Media hooked up with up with Ireland’s fastest rap star JyellowL to create and release ‘Pick Up The Pace’. The full track was first broadcast as a radio commercial. It was then released to stream on all platforms. The music press received an exclusive vinyl edition. We even put JyellowL back on stage to perform the track live for his fans at a specially curated socially distanced event during lockdown.