Tayto – ChristmasPublicis Dublin

Marking the buildup to Christmas, in every Irish home, you can be sure you’ll find a big box of Tayto, hidden somewhere special, whether under the stairs or in the ‘good room’.

Seeing the iconic Tayto Christmas box means the festive season is truly upon us, and this is a longtime ritual embraced by everyone, even Father Christmas himself.

In the first ever Tayto Christmas ad, we follow Santa as he returns home from a long Christmas night, only to discover he hasn’t received any gifts himself. But his hard work hasn’t gone unnoticed, there’s another Christmas icon ready to save the day, Mr. Tayto. Santa wakes from a nap to find his Christmas wish has come true, his very own Christmas box under his tree. Christmas just wouldn’t be Christmas without it.