The Unwasted Beer
When we couldn't serve beer. We served the planet.
Sustainability and responsibility are at the heart of Heineken’s business. 10% of all global greenhouse emissions come from food and drink waste. Covid-19 made matters much worse. With bars being forced to remain shut, bar owners were facing the prospect of pouring millions of pints of beer down the drain. This would have a major environmental impact globally. Instead of letting the beer go to waste, Heineken completely reversed their business model, buying back 15.5 million litres of lockdown beer from closed bars and transforming it into a new range of sustainable solutions that could be served to communities globally.
The Unwasted Beer was transformed into biogas, electricity, animal feed, fertiliser, water and heat.