Electric Ireland - Darkness Into Light - Publicis Dublin

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Darkness Into Light

Client Electric Ireland
Year 2026

Who will you share a walk with on May 9th?

A billboard showing the Darkness Into Light sunrise image

We also created a new design system

Darkness Into Light branding shown on a key fob, hoodie and tote bag

A collage showing a variation of different Darkness Into Light outdoor image placements

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